Difference between inbound and outbound
INBOUND :- Let us understand that the process of inbound is a kind of relatively new marketing strategy where an attempt is made to "pull" interesting potential customers through the content. The process demonstrates the ways by which it attracts potential customers; the inbound process includes creating blog posts, cocial media, infografics, white papers, email newsletters, and other content that people actually want to read.
. Informative digital content targeted at specific audiences, written to help solve consumers’ problems.
. Content comes in interactive forms, such as social media posts, blogs, reports, webinars, etc.
. Messaging is tailored to specific consumers .
. All-encompassing strategy across multiple channels .
. Measurable through digital marketing software .
OUTBOUND :- The outbound process is what used to be known as push and pull. Here you push yourself on the audience, whether that audience wants it or not. Such as TV and radio advertising, telemarketing, banner and display advertising, billboards, newspaper and magazine advertisements, cold calling, pop-ups and pop-unders, and contextual advertising are all examples of outbound processes.
. Non-digital content designed to capture any consumer’s attention and written to sell products
Content is displayed in direct mail, magazine ads, billboards, on TV, etc. and is meant to be passive
· Messaging must stand out among millions of other ads consumers see each day
· Linear strategy with limited channels
· Difficult to measure attribution from physical advertising